Innovation & IP Asset Consulting
Convergence for divergent trends


Since smoking bans and dissuasive pictures of black lungs on cigarette boxes, the cigarette industry finds itself in a sales crisis. Therefore, many of the powerful tobacco manufacturers are now investing in the e-cigarette. A rapid growing market which offers a real alternative for more and more smokers. So far, the hardware is still handmade in China, but machines to drive the automation process are already being constructed in the Netherlands.

The federal government in Germany is skeptical of this upswing. The vaporized liquid is composed of the fumigation agent propylene glycol, which is indeed approved as a food additive but cannot cause respiratory irritation if inhaled. For this reason, the federal government wants to ban the e-cigarette for children and adolescents not to encourage a possible addictive behavior.