As William Hewlett and David Packard began to fiddle in a garage in 1939 which then resulted in a large corporation, the foundation stone of Silicon Valley was laid. Today the company is faced with enormous challenges when competitors such as Apple and Samsung are not intended to further overtake. Through constant change of strategy and massive job cuts, the top management does not contribute to strengthening the work climate, motivation, and especially the power of innovation. In order to survive in the fast growing market continues, HP needs to learn to keep pace. There is no lack of money and the investors still believe in an upswing. What is missing are new, creative, groundbreaking ideas.
- Categories: Google, News •
- Tags: Apple, Data protection, Digital thermostats, Google, Innovation, Matt Rogers, Nest Labs, Patent strategy, Smartphone, Smoke detectors, Tony Fadell •
- Comments Off on ANOTHER SUCCESS STORY IN A GARAGE OF SILICON VALLEY STARTED •
- by Stellbrink IP Press Review
Mountain View January 2014: For 3.2 billion U.S. dollars, Google took over Nest Labs, a manufacturer of digital thermostats and smoke detectors. The special thing about these devices is that they both conform to the preferences of their users as well as being controllable from Smartphones. Temperatures are automatically lowered when no one is home through integration of motion sensors. This success story is characterized mainly by a targeted patent strategy. After founding the company in 2010, Nest Labs began to secure the monopoly by a pro-active, early purchase of applications and patents. The two founders Matt Rogers and Tony Fadell were once significantly involved in the invention of the iPod and its development at Apple. Google does not only step into new business with the automation of households, but also secures data from millions of households. Even if the CEO Tony Fadell assured that the data will be used only to improve the produced products, Google’s acquisition sparked heated controversies around the topic of data protection.