Innovation & IP Asset Consulting
Convergence for divergent trends

TOYOTA WILL GO IN SERIES WITH FUEL CELL TECHNOLOGY SOONER THAN PLANNED

Tokyo, July 2014: Already  in the upcoming spring, the car manufacturer Toyota wants to sell its fuel cell-car and start exporting to USA and Europe in the summer. The starting price is cheaper than expected at around € 60,000. With extensive subsidies and tax breaks, the Japanese government wants to ensure that the market shares are backed up early and its auto industry stays highly competitive. In parallel, the current high production costs shall be significantly reduced by 2025, as well as the infrastructure being  further defined.  Read the Rest

THE LEAD LESSENS IN SPITE OF EUROPES INNOVATION POWER

Munich May 2014: Although Europe continues to bring groundbreaking inventions on the market, the President of the European Patent Office in Munich, Benoît Battistelli, in his article of 20 May 2014 in Handelsblatt warned that the lead is diminishing. Although very strict procurement procedures of the EPA guarantee an actual innovation, thereby granting trivial patents and so-called “patent trolls” are prevented from competing against new economies such as China and South Korea. However, Europe must urgently optimize conditions for venture capital, research, development and invest a greater networking of academic and corporate world. To continue to compete internationally and to catch up on business areas such as digital communication and consumer electronics again, innovation-friendly conditions for companies must be created.