Innovation & IP Asset Consulting
Convergence for divergent trends

German firms are insufficiently represented in China

Düsseldorf, August 2013: German firms indeed see high growth potential throughout Asia and particularly in China. However, the calculations by the German business journal Handelsblatt surprisingly show that German companies are rather poorly represented in China. The journal predicts dire consequences. The 30 DAX-Concerns in China earned € 115 billion, of which € 50 billion, however, account for Volkswagen only. That sounds like much, but corresponds on average just over 11% of revenues, while some DAX-Heavyweights don’t even reach a 5% quota. German companies still have a lot of potential in China. Given the situation in Europe, excellent prospects in China should motivate to perform above average in this county. According to well known business administration Prof. Karlheinz Kueting, “China must have highest priority.”