Innovation & IP Asset Consulting
Convergence for divergent trends


According to Simon Hage and Christoph Neßhöver from the Management Magazine, only two German suppliers such as T-Systems and SAP can keep up with the competition of the hundred largest technology companies. A strength of the Germans is the optimization of already established products, while the core objective must not only aim at assuring the continued existence. Creativity and risk-taking are lacking factors in this country. Large corporations are primarily about profit maximization, which blocks courageous entrepreneurs and start-ups. At the time of the “founding boom” they had the vision to conquer markets and realize preliminary losses. In order to not loose world ranking, new business ideas and marketplaces must increase, because the result of the lack of vision is as follows: Although there are some German world leaders in niche markets (for example, dog leashes), however, in megatrends (such as smartphones) the German economy’s performance appears rather weak. Creative minds wander off, because other nations lure with far more attractive conditions: creation and innovation is encouraged, creativity promoted, as well as from the political side. There, Germany cannot contend.


As William Hewlett and David Packard began to fiddle in a garage in 1939 which then resulted in a large corporation, the foundation stone of Silicon Valley was laid. Today the company is faced with enormous challenges when competitors such as Apple and Samsung are not intended to further overtake. Through constant change of strategy and massive job cuts, the top management does not contribute to strengthening the work climate, motivation, and especially the power of innovation. In order to survive in the fast growing market continues, HP needs to learn to keep pace. There is no lack of money and the investors still believe in an upswing. What is missing are new, creative, groundbreaking ideas.